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Environmental Campaign: Sea Shepherd Conservation Society

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  The Sea Shepherd's environmental campaign has an intense, unapologetic vibe.  The way they pair gritty, raw footage from the front lines with visuals that command attention just hits different. Instead of painting themselves as quietly "environmentally friendly", SeaShepherd comes across as more of an old-school style activist, with a punk/disruptor feel.  For example, their Catch of the Day 2050 campaign had them teamed up with a creative agency to turn old fishing nets that had been thrown into the ocean into "seafood art" which was then displayed in a mock market stall. It created a shocking, visual representation of the way garbage has affected marine life. The way the faux fish cart occupies a public space means it can capture the attention of the average passerby and quietly make the point about what the future holds if no action is taken. The artisic medium allows for the message to be sent without using any "preachy" communication or forceful...
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Disney: We'll Never Be Done Telling Stories

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 The Disney brand sells the idea that its story will never be completely told simply because we will never run out of stories to tell, and each generation represents a new chapter in storytelling. And for as long as we can remember, Disney has been there to add its special pixie dust magic to the storytelling process to spark our imagination, connect us with the people we love, and learn valuable life lessons.  Let's break down this ad and see how it incorporates at least two ideas --- 1) It has a story that is never completely told, and 2) It taps into our emotions.  In this ad, there is a montage of scenes and characters from across the entire Disney universe -- from Disney Animation (Mickey Mouse) to Pixar, Star Wars, and other culturally iconic movies, like Home Alone. This montage is woven into a story about how integral these moments are into our memories of home and family, and become part of traditions that help us feel the magic of Christmas.  The wide varie...
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Digital Ads: Heckling Spike vs. Pop Chips

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  Let's take a look at two digital ads! First up: Heckling Spike, a video ad for the Capital One Quicksilver credit card from March of 2023. Here we have Samuel L. Jackson, Charles Barkley, and Magic Johnson sitting front row at a basketball game (which they got 1.5% cash back on tickets, because of their Quicksilver credit card) and they're having a good time roasting their colleague, Spike Lee, as he tries to referee the game. Notice the ad was released during the month of March, so as to appeal to the audience gearing up for March Madness.  The audience is not bludgeoned with heavy mentions of the product (the credit card). Samuel L Jackon mentions it once at the beginning, and then you get the tag line at the end -- "What's in YOUR wallet?" The vibe is chill, informal, relaxed, and funny. You feel like you're part of the exciting, cultural moment, just having fun. The brand message is that having a credit card makes it easy and uncomplicated to be part of ...
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Test Post

  Testing, 1-2-3.  This is my test post for Week One of ADV 91. 
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