Disney: We'll Never Be Done Telling Stories

 The Disney brand sells the idea that its story will never be completely told simply because we will never run out of stories to tell, and each generation represents a new chapter in storytelling. And for as long as we can remember, Disney has been there to add its special pixie dust magic to the storytelling process to spark our imagination, connect us with the people we love, and learn valuable life lessons. 

Let's break down this ad and see how it incorporates at least two ideas --- 1) It has a story that is never completely told, and 2) It taps into our emotions. 

In this ad, there is a montage of scenes and characters from across the entire Disney universe -- from Disney Animation (Mickey Mouse) to Pixar, Star Wars, and other culturally iconic movies, like Home Alone. This montage is woven into a story about how integral these moments are into our memories of home and family, and become part of traditions that help us feel the magic of Christmas. 

The wide variety of characters and stories drive the point home that stories continue to evolve over generations, and new stories will forever be something we can look forward to. The overt holiday symbolism of snow, music, happiness/contented expressions, and sparkling holiday lights adds significantly to the feeling of nostalgia, which illustrates yet again the way that stories are both memories and things to continually look forward to. 

The ad reminds people that Disney becomes special to us as children, and we get to grow right along with it, continually holding on to the stories that mean the most to us, while also watching our future (children) fall in love with the same stories while also experiencing a whole new range of stories. 

Between the nostalgia, the family, and the wonder of Christmas and magic of stories, Disney uses this ad to remind us why stories matter in the first place -- they stay with us and become a part of who we are and where we consistently return to when we want to feel things.